What makes many of Australia’s most iconic brands stand out is their exceptional branding.


The creative process of branding demands relentless effort, strategic vision, and brilliant minds.


Hans Hulsbosch is a name synonymous with branding in this country. A renowned designer and branding expert, Hans has been at the helm of projects for some of Australia’s biggest names—Qantas, Woolworths, and Virgin Australia—turning their brand strategies into benchmarks for the industry. As the founder of Hulsbosch Design, he’s been instrumental in shaping the way Australians experience these household names.His son, Jaid Hulsbosch, with over 20 years of global experience, joined the family agency after working in businesses around Europe. Now as Director, Jaid oversees strategy, business development, and culture, driving Hulsbosch’s continued success and creative edge.


Together, this father-son duo has propelled Hulsbosch into Australia’s gold standard of branding. Their portfolio includes standout work for organisations like Tennis Australia, Liquorland, Football Australia, Rebel, SBS World, Channel 7, Taronga Zoo, and QMS—just to name a few. Tune in as Hans shares how he crafted the messages of these iconic brands, dives into the creative process behind them, explores the unique father-son dynamic at Hulsbosch Designs, Jaid reveals what the best brands get right, and much more.


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What makes many of Australia’s most iconic brands stand out is their exceptional branding. The creative process of branding demands relentless effort, strategic vision, and brilliant minds. Hans Hulsbosch is a name synonymous with branding in this country. A renowned designer and branding expert, Hans has been at the helm of projects for some of Australia’s biggest names—Qantas, Woolworths, and Virgin Australia—turning their brand strategies into benchmarks for the industry. As the founder of Hulsbosch Design, he’s been instrumental in shaping the way Australians experience these household names.His son, Jaid Hulsbosch, with over 20 years of global experience, joined the family agency after working in businesses around Europe. Now as Director, Jaid oversees strategy, business development, and culture, driving Hulsbosch’s continued success and creative edge. Together, this father-son duo has propelled Hulsbosch into Australia’s gold standard of branding. Their portfolio includes standout work for organisations like Tennis Australia, Liquorland, Football Australia, Rebel, SBS World, Channel 7, Taronga Zoo, and QMS—just to name a few. Tune in as Hans shares how he crafted the messages of these iconic brands, dives into the creative process behind them, explores the unique father-son dynamic at Hulsbosch Designs, Jaid reveals what the best brands get right, and much more. You can subscribe to the Mentored newsletter here:&nbsp;<a href="https://mentored.com.au/newsletter-sign-up" rel="noopener noreferrer" target="_blank">https://mentored.com.au/newsletter-sign-up</a> <a href="https://www.facebook.com/groups/mentormarkbouris/" rel="noopener noreferrer" target="_blank">Join the Facebook Group.</a> Follow Mark Bouris on&nbsp;<a href="https://www.instagram.com/mark_bouris/" rel="noopener noreferrer" target="_blank">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/in/markbouris" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;&amp;&nbsp;<a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ" rel="noopener noreferrer" target="_blank">YouTube.</a>&nbsp;<hr>

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

The Mentor with Mark Bouris

#470 Hulsbosch: The Masterminds Behind Australia's Best Branding

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/11aa88a5-f292-4408-8859-b30500509aa6/transcript

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