The Mentor with Mark BourisThe Mentor with Mark Bouris

#369 L'Oréal Australia: Learn how a multinational company manages a crisis

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"You're not moving forward if you don't try to challenge the status quo."

Rodrigo Pizarro is the CEO of L'Oreal Australia & New Zealand, leading the local arm of global cosmetics and its 40 brands for eight years. 

He has accelerated the company’s digital transformation and an integrated CRM program, embedding the use of tracking tools to monitor and measure social media activity to advance the local L’Oréal e-commerce business.

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