Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending. 

And yet, this market continues to be undervalued in the business space.

Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy. 

Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.

Join the Facebook Group.

Follow Mark Bouris on Instagram, LinkedIn& YouTube.

See omnystudio.com/listener for privacy information.

Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending. And yet, this market continues to be undervalued in the business space.Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy. Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.<a href="https://www.facebook.com/groups/mentormarkbouris/">Join the Facebook Group.</a>Follow Mark Bouris on <a href="https://www.instagram.com/mark_bouris/">Instagram</a>, <a href="https://au.linkedin.com/in/markbouris">LinkedIn</a> &amp; <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a> See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.<hr>

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

The Mentor with Mark Bouris

#355 This undervalued market can make or break your brand's success: Mumpower

James Fuller is the co-founder and CEO of Hnry, an all-in-one accounting and tax platform built specifically for sole traders.

In this episode, Mark sits down with James to unpack why 1.5 million Australian sole traders are missing out on thousands of dollars each year in unclaimed tax deductions, and how Hnry is flipping the traditional accounting model on its head.

James breaks down exactly how the platform works, why most sole traders are unknowingly overpaying tax, and what it really costs to ignore your admin.

Learn more about Hnry here: https://hnry.com.au/

James Fuller is the co-founder and CEO of Hnry, an all-in-one accounting and tax platform built specifically for sole traders.
In this episode, Mark sits down with James to unpack why 1.5 million Australian sole traders are missing out on thousands of dollars each year in unclaimed tax deductions, and how Hnry is flipping the traditional accounting model on its head.
James breaks down exactly how the platform works, why most sole traders are unknowingly overpaying tax, and what it really costs to ignore your admin.
Learn more about Hnry here: <a href="https://hnry.com.au/">https://hnry.com.au/</a>

How Sole Traders Can Be Overpaying Thousands in Tax (And What You Can Do About It) | Hnry's James Fuller

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/3fbd4e35-1c4d-4715-9472-b471007436df/transcript

Fletcher and Connor Watson are two brothers building a production empire, Wildfire Content, while Connor plays for the Sydney Roosters in the NRL. Here's how they're revolutionising branded content through authentic storytelling. 

This episode dives deep into their journey from starting a charity after a family tragedy to creating compelling documentary-style campaigns for luxury brands like Louis Vuitton, Chanel, and major clients like Hyundai. 

The boys break down their unique approach to "branded documentary" content, how they leverage Connor's sporting connections, and why authenticity trumps everything in today's oversaturated advertising landscape.
Starting Wildfire Content from a family tragedy and charity work
How to win government tenders in the production space 
Working with luxury brands: Louis Vuitton, Chanel, Dior 
The rise of "branded documentary" style content
Why risk and authenticity are essential for cutting through 
Balancing brotherhood with business partnership 
Their breakout YouTube series "Off-Season" 

Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/

Subscribe to the Mentored newsletter here: https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5 

Fletcher and Connor Watson are two brothers building a production empire, Wildfire Content, while Connor plays for the Sydney Roosters in the NRL. Here's how they're revolutionising branded content through authentic storytelling.&nbsp;
This episode dives deep into their journey from starting a charity after a family tragedy to creating compelling documentary-style campaigns for luxury brands like Louis Vuitton, Chanel, and major clients like Hyundai.&nbsp;
The boys break down their unique approach to "branded documentary" content, how they leverage Connor's sporting connections, and why authenticity trumps everything in today's oversaturated advertising landscape.
<ul>
<li>Starting Wildfire Content from a family tragedy and charity work</li>
<li>How to win government tenders in the production space&nbsp;</li>
<li>Working with luxury brands: Louis Vuitton, Chanel, Dior&nbsp;</li>
<li>The rise of "branded documentary" style content</li>
<li>Why risk and authenticity are essential for cutting through&nbsp;</li>
<li>Balancing brotherhood with business partnership&nbsp;</li>
<li>Their breakout YouTube series "Off-Season"&nbsp;</li>
</ul>
Join my exclusive Mentored+ community: <a href="https://mentored.com.au/become-a-member/">https://mentored.com.au/become-a-member/</a>
Subscribe to the Mentored newsletter here: <a href="https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5">https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5</a>&nbsp;

Connor and Fletcher Watson, leveraging connections and revolutionising brand content 

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/a119736b-8841-4803-a1df-b45c00474996/transcript

Liam Bell turned a COVID lockdown into a seven-piece band phenomenon called Play Lunch. Now he's taking his "bogan funk" sound to America.

This episode dives deep into the business of music, from building a seven-person creative team to mastering social media without losing authenticity. Liam breaks down how Play Lunch cracked the code on modern music marketing, built a devoted fanbase through deliberately imperfect branding, and turned merchandise into their financial lifeline. Plus, how they're preparing to export Australian culture to US audiences.

• Building a seven-piece band during the COVID lockdown
• Creating the "bogan funk" genre and Australian identity in music  
• Managing personalities and delegation in creative businesses
• Social media strategy that prioritises authenticity over polish
• Revenue models: why merch outsells streaming in modern music
• Preparing Australian acts for international markets

Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/
Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter

 

Liam Bell turned a COVID lockdown into a seven-piece band phenomenon called Play Lunch. Now he's taking his "bogan funk" sound to America.
This episode dives deep into the business of music, from building a seven-person creative team to mastering social media without losing authenticity. Liam breaks down how Play Lunch cracked the code on modern music marketing, built a devoted fanbase through deliberately imperfect branding, and turned merchandise into their financial lifeline. Plus, how they're preparing to export Australian culture to US audiences.
&bull; Building a seven-piece band during the COVID lockdown &bull; Creating the "bogan funk" genre and Australian identity in music &nbsp; &bull; Managing personalities and delegation in creative businesses &bull; Social media strategy that prioritises authenticity over polish &bull; Revenue models: why merch outsells streaming in modern music &bull; Preparing Australian acts for international markets
Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter
&nbsp;

How Playlunch, the Band Behind “Keith”, Built Success Through Authenticity

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/4a252c8e-3900-4f5a-9fb4-b443005d7e1a/transcript

#355 This undervalued market can make or break your brand's success: Mumpower

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