The Mentor with Mark Bouris#330 Is there risk in being socially responsible? : Daily Jocks
Daily Jocks is an underwear and lifestyle brand established in 2010 by Nic Egonidis.
What started as a Facebook community page is now an all-inclusive apparel brand that also entertains people's kinks.
The progressive brand has recently undergone business soul searching
After targeting a predominately gay male audience, DailyJocks is expanding its offering toward all members of the LGBTQIA+ community.
But what's the risk?
Nic and Mark chat about a business's social responsibility, the cost that comes with that and why there are diminishing returns on working too hard.
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