When we enter the market, competition can either be an ongoing headache or a problem waiting to be solved.

The teeth whitening and dentistry industries have not always seen eye to eye.

This is why Maria Lucas, a sought after dental hygienist in Sydney, and Alison Egan, founder of cosmetic teeth whitening business Sparkling White Smile has created controversy within their respected fields.

They’ve established their online course called Institute of Aesthetic Teeth Whitening. 

Alison and Maria share why they agreed to go into partnership, the importance of knowing the rules of the game you play and how they’ve subtly turned their students into micro brand ambassadors. 

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When we enter the market, competition can either be an ongoing headache or a problem waiting to be solved.The teeth whitening and dentistry industries have not always seen eye to eye.This is why Maria Lucas, a sought after dental hygienist in Sydney, and Alison Egan, founder of cosmetic teeth whitening business <a href="https://sparklingwhitesmile.com.au/">Sparkling White Smile</a> has created controversy within their respected fields.They’ve established their online course called <a href="https://iatw.com.au/">Institute of Aesthetic Teeth Whitening</a>. Alison and Maria share why they agreed to go into partnership, the importance of knowing the rules of the game you play and how they’ve subtly turned their students into micro brand ambassadors. VOTE FOR STRAIGHT TALK PODCAST<a href="https://australianpodcastawards.com/vote">https://australianpodcastawards.com/vote</a>BUY TICKETS TO RESET &amp; RISE TOUR<a href="https://bit.ly/3Sftjgl">https://bit.ly/3Sftjgl</a> **** <a href="https://www.facebook.com/groups/mentormarkbouris/">Join the Facebook Group.</a>Follow Mark Bouris on <a href="https://www.instagram.com/mark_bouris/">Instagram</a>, <a href="https://au.linkedin.com/in/markbouris">LinkedIn</a> &amp; <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a> See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.<hr>

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

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