The Mentor with Mark BourisWhen long-term mates Nik Mirkovic and Alex Tomic decided to launch their own business, they had a fairly solid understanding of consumer behaviour and market trends.
Mirkovic and Tomic invested $20,000 dollars of their own money into a teeth whitening company – HiSmile which is now worth over $200 million and continues to be self-funded.
Early on into starting HiSmile, the boys quickly identified the opportunity amongst influencer marketing and found themselves securing endorsement deals with then 17-year-old Kylie Jenner, Kendall Jenner and Connor McGregor.
By the end of this year, influencer marketing is expected to be worth $13.8 billion dollars globally.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
See omnystudio.com/listener for privacy information.
In 1 playlist(s)
The Mentor with Mark Bouris
Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their …Social links
Follow podcast
Recent clips
How Sole Traders Can Be Overpaying Thousands in Tax (And What You Can Do About It) | Hnry's James Fuller
48:41
Connor and Fletcher Watson, leveraging connections and revolutionising brand content
43:14
How Playlunch, the Band Behind “Keith”, Built Success Through Authenticity
47:24