Customers are savvier than ever before, which means it's much harder to win their trust. 

Gimmie is a start-up company based in Queensland that wants to disrupt the consumer goods rental industry by simply offering a fair product.

Co-founders Scott Roworth and Nadine Tuckey are democratising life's bigger purchases for those who often feel financially excluded. 

Mark and Gimmie talk about anticipating a change in business, how important it is to keep up with what your customer wants and why change needs to be part of your business mindset. 

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