Joanne Howarth went from being a waste offender in a previous business, to a sustainability crusader after seeing the effect polystyrene was having in her own business. Joanne is the founder of Planet Protector Packaging, who produce sustainable recyclable and biodegradable insulated packaging made from sheep wool waste. They’re on a mission to eliminate polystyrene and become the market leader in sustainable thermal packaging.

Since launching in 2016, Planet Protector Packaging has removed 6.5 million polystyrene boxes from supply chains and stopped it from ending up in our oceans. In 2020, the business grew by 50% with increased revenue to farmers and 3500 tonnes of waste wool diverted away from landfill, commercialised, and given a new life. I ask Jo how she’s grown the business so rapidly and the importance of sustainability to her business proposition.

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