The Mentor with Mark BourisLike many who work in the fitness industry Kirsten King didn't start there; she initially worked in marketing for a decade before founding Fluidform Pilates in 2012, which gave her the perfect understanding to develop the brand and business. In early 2019 Kirsten launched Fluidform at Home, an online subscription-based Pilates program which boasts subscribers from all over the world. I talk to Kirsten about how Fluidform was perfectly positioned to deal with the increase in online subscriptions when the business experienced huge growth during a time when most people were at home, and how combining highly personalised programming with in-depth technical knowledge has played such a huge role in the success of the Fluidform brand.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
See omnystudio.com/listener for privacy information.
In 1 playlist(s)
The Mentor with Mark Bouris
Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their …Social links
Follow podcast
Recent clips
How Sole Traders Can Be Overpaying Thousands in Tax (And What You Can Do About It) | Hnry's James Fuller
48:41
Connor and Fletcher Watson, leveraging connections and revolutionising brand content
43:14
How Playlunch, the Band Behind “Keith”, Built Success Through Authenticity
47:24