Mike Pritchett grew up obsessed with video, always carrying a camcorder around to film his friends doing skateboard tricks. He founded his first production company in 2006, working on big budget video projects, when he was challenged by one of his clients to create a scalable and affordable video offering. So he created Shootsta, a customised video kit and training platform; teaching clients to capture their own video and then use Shootsta’s editing team to turn this content around within 24 hours. I ask Mike about how Shootsta is disrupting the video industry by simplifying the production process, the benefits of having clients film their own content and how his service has helped users improve their business' communication both internally and externally.

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