The Mentor with Mark Bouris#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom
Martin Lindstrom is one of the world’s premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research.
He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.
Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastion of bureaucracy, banks.
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