The Mentor with Mark Bouris#355 This undervalued market can make or break your brand's success: Mumpower
Published Dec 12, 2022, 6:00 PM
Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending.
And yet, this market continues to be undervalued in the business space.
Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy.
Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.
