Ben Mills is the founder of Shelter, a space that combines fitness classes with relaxation and wellness. Shelter incorporates spin classes and boxing with ice baths, saunas and a custom juice bar - and Ben has big plans. We talk about the story behind Shelter, how to capitalise on the ‘Australian’ elements of a brand, particularly with a view to market that internationally, and why Ben wants to take Shelter overseas. We also talk about the name of the brand - and I don’t hold back with my thoughts!
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses.
Got a question or comment for Mark? Send an email.