This week my guest is Cam Northway, founder of drinks agency Sweet&Chilli. From humble beginnings designing cocktail menus for bars in 2006, they now have offices in Australia, USA and UK and hundreds of staff. Cam's business specialises in consultancy for bar and restaurant design, bar staff training, and events design and management- capitalising on the enormous nightlife culture worldwide. We talk about pitching your services to big beverage conglomerates, how to keep high-quality staff, and what's next for the drinks industry.

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