The Mentor with Mark Bouris#239 Scott Thompson: Creating Customer Loyalty & New Mobility with Lexus
If this year has shown us anything, it’s that mobility, flexibility and understanding your customer are essential to any successful business. Customer loyalty is hard to win and you can’t get it by just offering a great product – you must create amazing experiences around your brand as well. So today I’m speaking to a guest who knows a lot about investing in customer care, establishing loyalty in your customer base and leveraging technology to redefine mobility, and that is Scott Thompson, CEO of Lexus Australia. I ask Scott how the Lexus brand thinks differently when it comes to creating consumer satisfaction in an ever-changing environment, how they're ahead of the curve in creating luxury experiences for their customers, and how you can apply these principles to your own business.
