The Mentor with Mark Bouris#227 Peta Shulman: GoodnessMe Box
Peta Shulman is the Founder and Director of GoodnessMe Box, Australia’s largest health-food subscription box. Every month they deliver a box straight to your door that’s filled with healthy goodies to take the guesswork out of making better food choices. Peta's own autoimmune disorder helped her discover the power of whole-foods, and she wanted other people to experience the same benefits of eating clean, nourishing foods.
Over the past 5 years, GoodnessMe have worked with over 800 brands and have expanded into a kids box and a beauty box, their online shop, and pre-Covid they were hosting large-scale events. When Covid hit, brands couldn’t run events and there was no in-store sampling, so GoodnessMe decided to focus on building digital presence for the brands they worked with and help consumers find healthy products.
They’ve also expanded to offer corporate opportunities – to improve morale and health of employees working from home. I ask Peta about the importance of communicating the GoodnessMe story and how their marketing strategy is all about building brand recognition so that their customers become their biggest advocates.
