Like many who work in the fitness industry Kirsten King didn't start there; she initially worked in marketing for a decade before founding Fluidform Pilates in 2012, which gave her the perfect understanding to develop the brand and business. In early 2019 Kirsten launched Fluidform at Home, an online subscription-based Pilates program which boasts subscribers from all over the world. I talk to Kirsten about how Fluidform was perfectly positioned to deal with the increase in online subscriptions when the business experienced huge growth during a time when most people were at home, and how combining highly personalised programming with in-depth technical knowledge has played such a huge role in the success of the Fluidform brand.

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Like many who work in the fitness industry Kirsten King didn't start there; she initially worked in marketing for a decade before founding Fluidform Pilates in 2012, which gave her the perfect understanding to develop the brand and business. In early 2019 Kirsten launched Fluidform at Home, an online subscription-based Pilates program which boasts subscribers from all over the world. I talk to Kirsten about how Fluidform was perfectly positioned to deal with the increase in online subscriptions when the business experienced huge growth during a time when most people were at home, and how combining highly personalised programming with in-depth technical knowledge has played such a huge role in the success of the Fluidform brand.
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Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

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