In 2017, Jem Jacinto opened the first poké store to hit Byron Bay, called Finn Poké. Since then he’s opened three more stores along the east coast, with another two on the way. With the traditional Hawaiian dish gaining popularity across Australia, I want to ask Jem what his point of difference is in this growing market, how he manages to keep his product both sustainable and affordable, plus we’ll find out how a near death experience lead him down the food industry path.

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