The Mentor with Mark Bouris#190 Farmer Jo: "Really fancy muesli"
Scott Tulloch started Farmer Jo with his wife Sally in the kitchen of their home. Then, a chance encounter lead to the couple supplying Qantas first and business class with their product - and their overnight success. Now, the brand is stocked in 4500 supermarkets, health food stores and cafes across the country. I ask Scott about how his background in the food industry meant he was in a unique position to spot upmarket foods taking off a decade ago and how he jumped on the rising tide.
