“It’s really important to tell your brand and company story.” Alexandra Sloane, Facebook’s Australian head of marketing, joins The Mentor to talk about how businesses can use story-telling on social media to find customers, grow their audiences and make more sales. Also joining us is Julie Mathers, founder of Flora & Fauna, Australians largest online store for eco-friendly products. Julie talks about how she grew her business from the ground up by creating communities on Facebook and Instagram, and how she tests and trials her Facebook marketing. 

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