People are obsessed with watching Sydney-based chiropractor Dr Cody crack and adjust the necks, backs and hips of people with built-up tension.

Cody has a powerful and loyal follower base of 300k on Instagram and three million on TikTok. 

For this reason, people will travel for hours just to be cracked by him. 

Mark Bouris and Cody discuss how entrepreneurs can reach up to 1 billion video views online, how to leverage and convert your online presence, and why hustle culture might just be clickbait. 

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