Good ideas are most apparent when we experience a moment of frustration. 

Josh Abulafia and Elle Curran co-founded ChefPrep because they were fed up with the compromises of mainstream read-made meals. 

ChefPrep is a two-sided online marketplace where customers can select ready-made meals prepared by restaurants like Butter, Bourke St Bakery and Huxtons.  

Mark, Elle and Josh discuss minimising the logistical risk when it comes to launching, setting up and crunching costs and why you need to have the attitude of abundance when it comes to equity of your business.

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