#322 Body Movement: Vertically integrating your business to leverage cost base

Published May 23, 2022, 8:00 PM

Scott Madden & Elle Nielson are partners in life and small business co-owners on the central coast of Australia. 

Scott and Elle run three businesses of their own; Body Movement gym, smoothie bar Bowlarama and recently launched protein supplement brand, FWD Form.

The couple has arranged their businesses to combine the multilevel needs of their customers exercise, diet and supplementation. 

When does it make sense to outsource or vertically integrate your business?

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