The AFL is the latest organisation to enter the Metaverse in a joint partnership with the digital agency, Be Media.
Jordan Fogarty, the company's CEO and founder, has kept in step with web 1, 2 and 3, which Animoca Brands have since acquired for a 67 per cent stake at a valuation of more than US$5 billion.
Jordan and Mark discuss how NFTs can design unique ecosystems and opportunities for your business, the process of acquisition and the joint NFT project with the AFL teams.
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