This week I'm talking to the owner and ‘Chief Smuggler' of swimwear brand Budgy Smuggler, Adam Linforth, who's business was founded at a backyard BBQ in true Aussie fashion. Budgy Smuggler definitely know a thing or two about doing things differently, because while other brands were focusing on people with perfect physiques, Budgy made it their mission to focus on ordinary people of all shapes and sizes. They're even a favourite with Aussie athletes. I ask Adam how Budgy Smuggler have creatively used social media to gain brand recognition, and how the business has pivoted to use their famous prints to create new products.

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This week I'm talking to the owner and ‘Chief Smuggler' of swimwear brand Budgy Smuggler, Adam Linforth, who's business was founded at a backyard BBQ in true Aussie fashion. Budgy Smuggler definitely know a thing or two about doing things differently, because while other brands were focusing on people with perfect physiques, Budgy made it their mission to focus on ordinary people of all shapes and sizes. They're even a favourite with Aussie athletes. I ask Adam how Budgy Smuggler have creatively used social media to gain brand recognition, and how the business has pivoted to use their famous prints to create new products.
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Follow Mark Bouris on <a href="https://www.instagram.com/mark_bouris/">Instagram</a>, <a href="https://au.linkedin.com/in/markbouris">LinkedIn</a> &amp; <a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube.</a>

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

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