As geopolitical tensions persist, global trade dynamics are becoming increasingly complex—and many leaders find themselves on tenterhooks. On this episode of The McKinsey Podcast, Cindy Levy and Shubham Singhal, two global coleaders of McKinsey’s geopolitics work, join Global Editorial Director Lucia Rahilly to discuss how to move forward amid rapidly reconfiguring trade relationships—regardless of the way current tariff talks play out.

This conversation has been adapted from our McKinsey Live series.

Articles mentioned: 

The ‘attention equation’: Winning the right battles for consumer attention

State of the Consumer 2025: When disruption becomes permanent

Theme music composed, performed, and produced by Joy Ngiaw

 

 

As geopolitical tensions persist, global trade dynamics are becoming increasingly complex&mdash;and many leaders find themselves on tenterhooks. On this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, <a href="https://www.mckinsey.com/our-people/cindy-levy">Cindy Levy</a> and <a href="https://www.mckinsey.com/our-people/shubham-singhal">Shubham Singhal</a>, two global coleaders of McKinsey&rsquo;s <a href="https://www.mckinsey.com/capabilities/geopolitics/how-we-help-clients?cid=brand24-pse-ggl-mbm-m01-brand24-nsa-oth&amp;keyword=mckinsey%20geopolitics&amp;gad_source=1&amp;gad_campaignid=21752301305&amp;gbraid=0AAAAA-HEd2f_B55T7dr9hehBxuXXQyX6D&amp;gclid=Cj0KCQjw097CBhDIARIsAJ3-nxeXVBq6JpXwWUjatmOPqfT4dHcvjiTMKjSOOQPBV-tML7Aa5H6Jv-kaAoYJEALw_wcB">geopolitics work</a>, join Global Editorial Director Lucia Rahilly to discuss how to move forward amid rapidly reconfiguring trade relationships&mdash;regardless of the way current tariff talks play out.
This conversation has been adapted from our <a href="https://www.mckinsey.com/featured-insights/mckinsey-live">McKinsey Live</a> series.
Articles mentioned:&nbsp;
<a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-attention-equation-winning-the-right-battles-for-consumer-attention">The &lsquo;attention equation&rsquo;: Winning the right battles for consumer attention</a>
<a href="https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-attention-equation-winning-the-right-battles-for-consumer-attention">State of the Consumer 2025: When disruption becomes permanent</a>
Theme music composed, performed, and produced by Joy Ngiaw
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The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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