Companies are getting practical about how to create value from gen AI – while 5G, satellites, and innovations in phone design also take center stage.

This is a special, bonus episode of The McKinsey Podcast. McKinsey Partner Ferry Grijpink joined McKinsey Editorial Director Roberta Fusaro to share some immediate takeaways from the annual Mobile World Congress event in Barcelona.

Theme music composed, performed, and produced by Joy Ngiaw.

Companies are getting practical about&nbsp;how to create value from gen AI&nbsp;&ndash; while 5G, satellites, and&nbsp;innovations in phone design&nbsp;also take center stage.
This is a special, bonus episode&nbsp;of&nbsp;<a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast" data-outlook-id="241ab9b7-08a5-44a3-a284-6ca1ce6f6200">The McKinsey Podcast</a>. <a href="https://www.mckinsey.com/our-people/ferry-grijpink">McKinsey Partner Ferry Grijpink</a> joined McKinsey Editorial Director Roberta Fusaro to share some immediate takeaways from the annual Mobile World Congress event in Barcelona.
Theme music composed, performed, and produced by Joy Ngiaw.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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