Shoppers are awash in product recommendations. But do they trust them? “We found significant skepticism around algorithm-driven channels like social media, and in particular generative AI, where the trust level is below 40 percent,” says Danielle Bozarth, global leader of McKinsey’s Retail and Consumer Packaged Goods Practices. In this episode of   McKinsey Podcast, Bozarth joins Senior Partner Clarisse Magnin and Global Editorial Director Lucia Rahilly to talk about AI-powered shopping and other trends reshaping consumers’ path to purchase—and what brands need to do differently to keep up with them.

 The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

This episode has been adapted from our McKinsey Live webinar series. 

Any unanswered questions about this episode? Send them our way at:  TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

Shoppers are awash in product recommendations. But do they trust them? &ldquo;We found significant skepticism around algorithm-driven channels like social media, and in particular generative AI, where the trust level is below 40 percent,&rdquo; says <a href="https://www.mckinsey.com/our-people/danielle-bozarth">Danielle Bozarth, global leader of McKinsey&rsquo;s Retail and Consumer Packaged Goods Practices</a>. In this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast"></a>&nbsp; McKinsey Podcast, Bozarth joins <a href="https://www.mckinsey.com/our-people/clarisse-magnin">Senior Partner Clarisse Magnin</a> and Global Editorial Director Lucia Rahilly to talk about AI-powered shopping and other trends reshaping consumers&rsquo; path to purchase&mdash;and what brands need to do differently to keep up with them.
&nbsp;The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.
This episode has been adapted from our <a href="https://www.mckinsey.com/featured-insights/mckinsey-live">McKinsey Live webinar series</a>.&nbsp;
Any unanswered questions about this episode? Send them our way at:&nbsp; <a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.