When you’re grocery shopping and see a product that claims it’s “good for the planet” or “society” - are you more inclined to buy it?

If yes was your answer, you’re not alone. This is according to a joint study by McKinsey and Nielson IQ about US consumer behavior and spending.

Today we’re sharing an episode from the McKinsey on Consumer and Retail podcast that talks all about it.

Regular programming for The McKinsey Podcast is back in two weeks. 

When you’re grocery shopping and see a product that claims it’s “good for the planet” or “society” - are you more inclined to buy it?
If yes was your answer, you’re not alone. This is according to a joint study by McKinsey and Nielson IQ about US consumer behavior and spending.
Today we’re sharing an episode from the McKinsey on Consumer and Retail podcast that talks all about it.
Regular programming for The McKinsey Podcast is back in two weeks.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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