CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.

Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting.

CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-power-of-partnership-how-the-ceo-cmo-relationship-can-drive-outsize-growth">nurture the CEO–CMO relationship.</a>
Our second segment features an excerpt from our <a href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks">Author Talks</a> series, with author Karin M. Reed. She wrote <a href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-karin-m-reed-on-virtual-meetings">Suddenly Virtual: Making Remote Meetings Work</a> (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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