The travel journey used to run in a straight line: decide, research, book. Recent  reveals a new approach to planning, as consumers drift between dream trips, continually rethink bookings, and revise their itineraries right up to departure. On this episode of The McKinsey Podcast, McKinsey Editorial Director Roberta Fusaro speaks with McKinsey Partners Alex Gersovitz and Margaux Constantin about how social media and TV shows are increasingly sparking trip ideas, why machine readability is the new SEO, and how companies can keep travelers excited in the period between booking and arrival.

The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

The travel journey used to run in a straight line: decide, research, book. Recent <a href="https://www.mckinsey.com/industries/travel/our-insights/winning-hearts-in-an-age-of-infinite-travel-choices"></a> reveals a new approach to planning, as consumers drift between dream trips, continually rethink bookings, and revise their itineraries right up to departure. On this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, McKinsey Editorial Director Roberta Fusaro speaks with McKinsey Partners <a href="https://www.mckinsey.com/our-people/alex-gersovitz">Alex Gersovitz</a> and <a href="https://www.mckinsey.com/our-people/margaux-constantin">Margaux Constantin</a> about how social media and TV shows are increasingly sparking trip ideas, why machine readability is the new SEO, and how companies can keep travelers excited in the period between booking and arrival.
The McKinsey Podcast&nbsp;is cohosted by Lucia Rahilly and Roberta Fusaro.
Any unanswered questions about this episode? Send them our way at: <a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.