In 2018, Silvi Vann-Wall was a journalism student who was chosen as a finalist in a nationwide podcasting competition.  Suddenly she found herself on a stage, pitching her idea to the best podcasters in the world.   Her advice on developing your podcast concept is very simple, "You must be able to describe it in one sentence by the time you're ready to pitch.  Otherwise, keep trying!"   She went on to produce, with Izzie Austin and the Wheeler Centre, the Pill Pop podcast, which she describes as an audio road trip for the chronically ill.