Audience and sustainability are two key factors for Deadset Studio's Executive Producer Rachel Fountain in thinking about what podcasts will work. "When you know who the podcast is for, you can think about what they might be using it for, and tailor your content to that," she says.  Rachel has worked on many popular podcasts at ABC Audio Studios, including Days Like These and Pineapple Project, and here she shares the secrets to turning your ideas into a podcast.