What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.

What makes a brand spend $8&ndash;10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.

In my new podcast, I’m sitting down with fascinating people from all walks of life - business icons, entrepreneurs, artisans, old friends and new friends. They all have one thing in common: they inspire and intrigue me. And I think they will inspire and intrigue you!  
Tune in each week for these intimate, in-depth, probing conversations. You’ll learn something new in every episode.

In my new podcast, I’m sitting down with fascinating people from all walks of life - business icons, entrepreneurs, artisans, old friends and new friends. They all have one thing in common: they inspire and intrigue me. And I think they will inspire and intrigue you!   Tune in each week for these intimate, in-depth, probing conversations. You’ll learn something new in every episode.

The Martha Stewart Podcast

She’s done it all. TV, magazines, the web, radio and more. But you’ve never heard Martha Stewart like this: intimate, in-depth, probing interviews with some of the most fascinating people in the world. Some you’ve heard of — some you haven’t. But they all have an important thing in common: they’re at the top of their fields. And they’ve never encountered an interviewer quite like Martha.

She&rsquo;s done it all. TV, magazines, the web, radio and more. But you&rsquo;ve never heard Martha Stewart like this: intimate, in-depth, probing interviews with some of the most&nbsp;fascinating people in the world. Some you&rsquo;ve heard of&nbsp;&mdash; some you haven&rsquo;t. But they all have an important thing in common: they&rsquo;re at the top of their fields. And they&rsquo;ve never encountered an interviewer quite like Martha.

The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c45ead89-4ff8-4061-9660-b3f500f1601a/transcript