I had a chance encounter last fall with Half Baked Harvest creator Tieghan Gerard while she was in New York City. Starting in her early 20s, Teighan built a following amongst young social media users attracted to the rich, beautifully photographed comfort-food recipes she posts. She joined me on my podcast to talk about brand authenticity, weathering criticism, who owns a recipe, how to make pierogies and the best turkey method.