The Evolution of Brand Marketing

The Power of Packaging and Branding

Aligning with Local Sports Teams

Enhancing the In-Store Experience

Navigating the Digital Marketing Landscape

The Future of Luxury Jewelry Marketing

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.

Key Takeaways
Performance marketing without brand marketing is a dead end.
Radio still builds long-term loyalty in ways social can’t touch.
Sports sponsorships create trust signals and real-world rapport.
In-store experience is a brand touchpoint, not just a transaction.
Agencies must evolve from vendors to strategic partners.
Independent jewelers are luxury brands—not just resellers.

Sound bites

"People only see the tip of the iceberg."

"The model needs to change."

"We are going to carve our own path."

Chapters

00:00 The Unique Landscape of Jewelry Marketing

04:44 The Evolution of Brand Marketing

09:24 The Power of Packaging and Branding

11:15 Aligning with Local Sports Teams

17:59 Enhancing the In-Store Experience

19:34 The Importance of Lighting in Jewelry Display

24:24 Navigating the Digital Marketing Landscape

32:53 The Future of Luxury Jewelry Marketing

#LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketing

Jewelry isn&rsquo;t just beautiful&mdash;it&rsquo;s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what&rsquo;s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling.
Key Takeaways
<ul>
<li>Performance marketing without brand marketing is a dead end.</li>
<li>Radio still builds long-term loyalty in ways social can&rsquo;t touch.</li>
<li>Sports sponsorships create trust signals and real-world rapport.</li>
<li>In-store experience is a brand touchpoint, not just a transaction.</li>
<li>Agencies must evolve from vendors to strategic partners.</li>
<li>Independent jewelers are luxury brands&mdash;not just resellers.</li>
</ul>
Sound bites
"People only see the tip of the iceberg."
"The model needs to change."
"We are going to carve our own path."
Chapters
00:00 The Unique Landscape of Jewelry Marketing
04:44 The Evolution of Brand Marketing
09:24 The Power of Packaging and Branding
11:15 Aligning with Local Sports Teams
17:59 Enhancing the In-Store Experience
19:34 The Importance of Lighting in Jewelry Display
24:24 Navigating the Digital Marketing Landscape
32:53 The Future of Luxury Jewelry Marketing
#LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketing

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
17,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>17,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

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