Nick Constantino sits down with radio legend Southside Steve for an unfiltered conversation at Salomon Brothers in Buckhead. From wild radio stories to bourbon-fueled takes on modern media, they dissect the collapse of corporate broadcasting, the rebirth of indie radio, and what authenticity still means in today’s marketing jungle. If you've ever sold airtime, worn a Braves ring without earning it, or wondered where trust went in advertising—this episode hits home.

📌 Key Takeaways
📻 The rise and fall of radio: from college stations to corporate collapse
🥃 The importance of authenticity in branding and marketing
🛠️ Why independent media holds the future for storytelling
🧠 Social media's illusion of engagement vs real community trust
💎 How Salomon Brothers builds loyalty through experience-first marketing
😂 Wild stories and real talk from radio’s grittiest days

#MarketingMadMen #SouthsideSteve #RadioReborn #BrandTrust #BourbonAndWatches #SalomonBrothers #AtlantaMarketing #AuthenticityWins #IndieRadio #MarketingUnfiltered

Nick Constantino sits down with radio legend Southside Steve for an unfiltered conversation at Salomon Brothers in Buckhead. From wild radio stories to bourbon-fueled takes on modern media, they dissect the collapse of corporate broadcasting, the rebirth of indie radio, and what authenticity still means in today&rsquo;s marketing jungle. If you've ever sold airtime, worn a Braves ring without earning it, or wondered where trust went in advertising&mdash;this episode hits home.
📌 Key Takeaways
<ul>
<li>📻 The rise and fall of radio: from college stations to corporate collapse</li>
<li>🥃 The importance of authenticity in branding and marketing</li>
<li>🛠️ Why independent media holds the future for storytelling</li>
<li>🧠 Social media's illusion of engagement vs real community trust</li>
<li>💎 How Salomon Brothers builds loyalty through experience-first marketing</li>
<li>😂 Wild stories and real talk from radio&rsquo;s grittiest days</li>
</ul>
#MarketingMadMen #SouthsideSteve #RadioReborn #BrandTrust #BourbonAndWatches #SalomonBrothers #AtlantaMarketing #AuthenticityWins #IndieRadio #MarketingUnfiltered

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
17,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>17,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

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