Today, we discuss what is going on with all of these companies going woke, some of them going broke and how to fix this. We're going to talk about why more and more companies are doing this. We're talking about the fight, the pushback that's happening and why companies are doing this and hint, it's not about the money. They're not trying to make more money doing this. We're going to talk about where this is really coming from, the real push. Why are they doing this? Then talk about why this idea ultimately fails and how they've completely got it wrong. Then finally, the massive opportunity that's being created because of this right now. And then how you can capitalise on this and change the world at the same time. Alright, so let's go.