“I think incentive travel has to leave a legacy and has to be the least damaging to the planet as possible. We all have smiles and handshakes, tips and gratuities and that shouldn't stop because that's the money they deserve, but community-wise, we need to leave more legacies in our industry…”

Graham Alderman, owner and managing director of Ulterior Events talks to M&IT journalist Holly Patrick about the changing landscape of incentive travel, why virtual incentives aren’t feasible long-term and the urgent need to leave positive, lasting legacies.