HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.

M&IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.
M&amp;IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

You're organizing events with the wow factor and you want to stay current – we get it. On the M&IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&IT is the UK’s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

You're organizing events with the wow factor and you want to stay current &ndash; we get it. On the M&amp;IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&amp;IT is the UK&rsquo;s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

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