Live Group has launched a new audience profiling tool similar to the Myers-Briggs personality test, which allows event organisers to get better insights into their delegates and what they are looking for - it is called AudienceDNA.

It aims to give organisations incredibly rich insight into their audiences to help them create content that’s customised for every attendee, to increase engagement, ROI and results, and to reduce waste. 

In this episode of M&IT Talks, M&IT editor Paul Harvey talks to Live Group’s newly appointed head of audience, Bruce Rose, who has spearheaded the project.

Listen as they discuss audience profiling, neurodiversity at events and why it's always important to ask 'scary' questions.

“For too long,” Rose says, “the events industry has ignored the diversity of its audiences to deliver 'one-size-fits-most' experiences. But people have changed. Everyone now expects personalised, engaging experiences at work and play –thanks to entertainment apps, they are acutely aware of what technology can do and they expect the same instant access, easy to use, personalised experiences. With AudienceDNA, this is now possible in the events space.”