Sharing the story of a business, and crafting its own unique voice, can be a challenge for many business owners - most especially those who don’t identify as natural writers.  This block can really hold a business back, and prevent entrepreneurs reaching the full potential of their marketing.  Luckily for us, this week on the show we have a gold standard expert in brand voice and storytelling!  

Brooke Hill is a brand storyteller, content consultant and copywriting coach.  For over 20 years, she has either led marketing campaigns or created content for some of the world’s leading brands - including Sheridan, Paspaley, Valentino, David Jones and Gucci.  She’s the author of children’s picture book, You Two, You Two, and has been a longtime mentee of mine. 

In our conversation, Brooke shares: 
Why every brand is a storyteller... and how to tell our unique stories
The three biggest challenges small businesses
 face when it comes to content creation 
Her gorgeous definition of strategy - I had never heard this before!
How to bring content and desired business outcomes together
What a brand voice is, and how we create one for our businesses
When we should outsource copywriting
How AI can support us in communicating our brands 
The SEO benefit of great copy 
How she has built her business on the basis of strong boundaries 
What’s currently exciting her - and challenging her! - in her business

The resources Brooke mentions are: 

Building a Storybrand book by Donald Miller

Kate Toon’s SEO Nibbles course

Download the Voice Report here: thecontentedcopywriter.com.au/thevoicereport

Brooke’s website and newsletter sign-up here: thecontentedcopywriter.com.au

Sharing the story of a business, and crafting its own unique voice, can be a challenge for many business owners - most especially those who don’t identify as natural writers.  This block can really hold a business back, and prevent entrepreneurs reaching the full potential of their marketing.  Luckily for us, this week on the show we have a gold standard expert in brand voice and storytelling!  
Brooke Hill is a brand storyteller, content consultant and copywriting coach.  For over 20 years, she has either led marketing campaigns or created content for some of the world’s leading brands - including Sheridan, Paspaley, Valentino, David Jones and Gucci.  She’s the author of children’s picture book, You Two, You Two, and has been a longtime mentee of mine. 
In our conversation, Brooke shares: 
<ul>
<li aria-level="1">Why every brand is a storyteller... and how to tell our unique stories</li>
<li aria-level="1">The three biggest challenges small businesses</li>
<li aria-level="1"> face when it comes to content creation </li>
<li aria-level="1">Her gorgeous definition of strategy - I had never heard this before!</li>
<li aria-level="1">How to bring content and desired business outcomes together</li>
<li aria-level="1">What a brand voice is, and how we create one for our businesses</li>
<li aria-level="1">When we should outsource copywriting</li>
<li aria-level="1">How AI can support us in communicating our brands </li>
<li aria-level="1">The SEO benefit of great copy </li>
<li aria-level="1">How she has built her business on the basis of strong boundaries </li>
<li aria-level="1">What’s currently exciting her - and challenging her! - in her business</li>
</ul>
The resources Brooke mentions are: 
Building a Storybrand book by Donald Miller
Kate Toon’s SEO Nibbles course
Download the Voice Report here: thecontentedcopywriter.com.au/thevoicereport
Brooke’s website and newsletter sign-up here: thecontentedcopywriter.com.au

With a mix of straight-talking advice, interviews with thought-leaders and Lorraine's personal stories and tips, this podcast aims to entertain, expand your thinking and give you a (gentle) kick up the ass - all to help you rise even higher in your life.  Season 1 is The Expert Season - featuring Lorraine's own go-to experts on everything from entrepreneurship to soul alignment, from digital wellbeing to turbocharging your business revenue.

Join entrepreneur, author, business mentor and mother Lorraine Murphy for a weekly hit of business, organisation, wellbeing, spirituality and much more

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