The Learning & Development PodcastThe Learning & Development Podcast

Learning Experience Design With Greg Arthur

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With a low barrier to entry, everyone fancies themselves a learning designer. How hard can it be? In this episode, Greg Arthur shares his approach to creating engaging and impactful learning experiences, honed over his years of working in L&D teams at highly successful, world-renowned companies.


  • Because you are dealing with people, every business is different, even those operating in the same industry.
  • Ask the 2 basic questions to cut through the noise – What is happening right now? How do you want to change it?
  • Understand who you are talking to and why they will care and listen to you.
  • Ask yourself if I were to put this out a real-life product, would I buy it?
  • The medium you use to provide the learning must be right for the person.
  • Make sure you do the work upfront and solve the problem, even if it takes a little longer.
  • Try different things while the problem is small.


'Some teams, learning teams, regardless of industry are just better than others.'

'You don´t move ahead until you are ready to move ahead. You don´t bring in the wrong people at the wrong time.'

'Basically, it´s like Lego for learning design.'

'This is changing a whole department's attitude to learning design.'


Greg Arthur Bio

Greg Arthur is a learning professional with experience of designing learning and leading teams at blue-chip brands such as BP, ASOS, HSBC and Philip Morris. Greg has devised the Learning Experience Design Log Book, and his own design studio (Two Circles) that catalogues his approach and guides followers to develop impactful and engaging learning experiences themselves.

You can follow and contact Greg via:





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David James 

David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. 

As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D. 


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The Learning & Development Podcast

This is a fortnightly topical podcast show for L&D professionals hosted by David James and presented 
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