Product Management in L&D with Anne-Marie Burbidge

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Published May 16, 2022, 11:00 PM

Fully established in other fields, Product Management is finding its way into L&D. As an emerging discipline in L&D, Product Management is growing in prominence due to its focus on delivering demonstrable, meaningful results. 

Anne-Marie Burbidge has been applying the principles of PM to her L&D and as a successful Head of L&D has recruited for Product Managers. So what is it? How is it different? And is it better than traditional approaches at reaching desired outcomes? Find out in this episode.

KEY TAKEAWAYS

  • The training or resource you provide is your product.
  • Taking a product approach to L&D, changes your mindset.
  • The product management approach to L&D mirrors the way businesses work when serving external customers.
  • Speak to your customers, and understand what their pain points are.
  • Often, the questions people have that need answering first are incredibly basic e.g. how do I sign-on.
  • Start fresh with each problem. Don´t rule any solution in or out.
  • Recognise that transitions and change generate new questions and needs.
  • If you have a backlog, tackle the issues that solve a problem for as many people as possible.
  • Being through with your research and measuring the impact will slow you down initially. But over the long term, it will actually speed things up.
  • Make sure that the resource is available at the point of need and can be used to easily find the answer to very specific questions.
  • It’sts not about the input, it is about the output.

BEST MOMENTS

'The product way of working is a mindset around how you do what you do.'

'A lot of the challenges occur at transition points…starting a new role, changes to the business.'

'Demonstrate to the business that you understand the problem. '

'Once you know what the problem is, you can be laser-focused on solving that.'

VALUABLE RESOURCES

The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 

L&D Masterclass Series: https://360learning.com/blog/

EPISODE RESOURCES

You can connect with Anne-Marie via:

LinkedIn: https://www.linkedin.com/in/anne-marieburbidge/

ABOUT THE GUEST

Anne-Marie is a Head of Learning & Development drawing on 15 years experience of running L&D teams. Anne-Marie is keenly interested in Agile principles and understanding how data can help us, using a range of tools and approaches to understand what's really going in order to grow capability and confidence effectively.

Anne-Marie is a Head of Learning & Development drawing on 15 years experience of running L&D teams. Anne-Marie is keenly interested in Agile principles and understanding how data can help us, using a range of tools and approaches to understand what's really going in order to grow capability and confidence effectively

 

ABOUT THE HOST

David James 

David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. 

As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D. 

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