Podcasts For Learning With Shannon Martin from Podbean

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Published Mar 16, 2021, 12:00 AM

As podcasting grows, in terms of listeners and the number of podcasts available, the opportunity for internal use in organisations is also growing. This has been an area that many in L&D have been experimenting with as a new channel and another modern way of sharing messages and insights. In this episode we explore examples of what’s working well in some organisations and tips for getting going with podcasting.


  • Podcasting is one of the fastest-growing areas of content development. They are swift to deploy in service of a defined need.
  • If seeking to deploy podcast content, we should always aim to experiment rather than launch as a new commitment. This can lead to the feeling of wearing a millstone.
  • Podcast listening is up 40% over the last three years. At Podbean alone, over 100,000 podcasts were begun in 2020.
  • There is no gatekeeper for the world of podcasting, allowing for a surfeit of creativity. This also allows listeners to tune in to more specific niches.


'A lot of people found their creative vibe during lockdown'

'See if it gets you the results you seek, and not just some attention'

'More Americans listen to podcasts every week that attend religious services'

'Podcasts really foster independent creation'


The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523


Shannon works with podcasters and organisations running internal communications and training podcasts, to support their efforts and address their needs. In addition Shannon run community outreach: interviews, social media, events, collaborations, and sponsorships. She also speaks at podcasting and employee development/training/HR conferences on various aspects of podcasting.

You can follow and connect with Shannon via:

LinkedIn: https://www.linkedin.com/in/shannonmartinwrites/

‘Podcasting for Learning and Development & Internal Communications’ LinkedIn Group: https://www.linkedin.com/groups/13872219/

Podbean Blog: https://blog.podbean.com/


David James

David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.

As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board.


  • Twitter:  https://twitter.com/davidinlearning/
  • LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/
  • Website: https://www.looop.co/
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  1. The Learning & Development Podcast

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The Learning & Development Podcast

This is a fortnightly topical podcast show for L&D professionals. Each episode David James will be d 
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