In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, Youth Skin - a safe, effective deodorant brand made for kids and teens.

By the end of this episode, you'll learn:
How to use a personal brand to build trust, tell your story, and drive conversions
The retail strategies that get your product into more stores and keep it selling
Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @michaelwporter
Follow Skin Control: @skincontrolau

In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of <a href="https://www.skincontrol.com.au">Skin Control</a>, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, <a href="https://www.youthskin.com.au">Youth Skin</a> - a safe, effective deodorant brand made for kids and teens. By the end of this episode, you'll learn:
<ul>
<li>How to use a personal brand to build trust, tell your story, and drive conversions</li>
<li>The retail strategies that get your product into more stores and keep it selling</li>
<li>Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche</li>
</ul>
This episode is brought to you by&nbsp;<a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now! Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Michael: <a href="https://www.instagram.com/michaelwporter/">@michaelwporter</a> Follow Skin Control: <a href="https://www.instagram.com/skincontrolau/">@skincontrolau</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Should You Be the Face of Your Brand?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/ce507f5b-4c68-4d64-90d7-b44e000c63d0/transcript