Personal Branding Pt 4: 

Stop posting content like a fan account.

In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency. 

You will learn
Why content strategy is essential to grow your personal brand
The 5 tiers of content and how each step turns posts into a real audience
How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about

Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time


Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 4:&nbsp;
Stop posting content like a fan account.
In Part 4 of Jane Lu&rsquo;s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.&nbsp;
You will learn
<ul>
<li aria-level="1">Why content strategy is essential to grow your personal brand</li>
<li aria-level="1">The 5 tiers of content and how each step turns posts into a real audience</li>
<li aria-level="1">How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about</li>
</ul>
Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time 
Episodes referenced:<a href="https://omny.fm/shows/the-lazy-ceo/127-marketing-101-with-eugene-healy-3-tips-to-make-your-brand-actually-stand-out"> #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026</a>
<a href="https://omny.fm/shows/the-lazy-ceo/131-eugene-healy-why-the-millennial-branding-playbook-is-dead-and-what-your-brand-should-do-instead">#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead</a>
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

The 5 Tiers of Content Creation to Build Your Audience

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/8ab4f2cd-0746-461e-a2c5-b3bd000178a6/transcript