Happy almost New Year’s Eve, Poddy Fam! 🎉

Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026!

In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She’s built her personal brand into a household name, and we dive into her journey, the lessons she’s learned, and how she navigates life, business, and building a personal brand that sticks. What a force!

We’ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on: How to Build Your Personal Brand in 2026.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Roxy Jacenko: @roxyjacenko
Check out Ministry of Talent: @ministryoftalent 

Happy almost New Year&rsquo;s Eve, Poddy Fam! 🎉
Today, we&rsquo;re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we&rsquo;re here to fire you up and get you ready to crush 2026!
In this episode, we revisit Roxy - one of Australia&rsquo;s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She&rsquo;s built her personal brand into a household name, and we dive into her journey, the lessons she&rsquo;s learned, and how she navigates life, business, and building a personal brand that sticks. What a force!
We&rsquo;ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on:&nbsp;How to Build Your Personal Brand in 2026.
Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Follow Roxy Jacenko: <a href="https://www.instagram.com/roxyjacenko/" data-stringify-link="https://www.instagram.com/roxyjacenko/" data-sk="tooltip_parent">@roxyjacenko</a> Check out Ministry of Talent: <a href="https://www.instagram.com/ministryoftalent/" data-stringify-link="https://www.instagram.com/ministryoftalent/" data-sk="tooltip_parent">@ministryoftalent</a>&nbsp;

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Ministry of Talent: How Roxy Jacenko Became The Australian PR Queen

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/b8c17214-e0dc-41a2-b9d7-b3ba01888fa7/transcript