This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia’s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand’s functional drinks market and holds the #1 spot in supermarket protein bars.

In this episode, we get into:
How to create crazy demand that forces supermarket buyers to notice you.
The danger of trusting agencies with your ads before understanding them yourself.
How to use customer data to find your next best-selling product.
What it really takes to stay ahead of copycats in a crowded market.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Kate Gaffil-Jeffries: @kategatfield
Follow Moodi! @moodiblends

This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia&rsquo;s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand&rsquo;s functional drinks market and holds the #1 spot in supermarket protein bars. In this episode, we get into:
<ul>
<li>How to create crazy demand that forces supermarket buyers to notice you.</li>
<li>The danger of trusting agencies with your ads before understanding them yourself.</li>
<li>How to use customer data to find your next best-selling product.</li>
<li>What it really takes to stay ahead of copycats in a crowded market.</li>
</ul>
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at&nbsp;<a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Kate Gaffil-Jeffries: <a href="https://www.instagram.com/kategatfield/?hl=en">@kategatfield</a> Follow Moodi! <a href="https://www.instagram.com/moodiblends/?hl=en">@moodiblends</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Moodi: From Zero Sales to 70% Market Share in 4 Years

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/26157771-5df8-462d-802f-b4f9002d962b/transcript