In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.

By the end of this episode, you'll learn:
The costly mistake founders make treating Australia and New Zealand as one market
How to build genuine relationships with influencers and media without a big budget
Why a small, loyal audience always beats chasing reach

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty@conservingbeauty

In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of <a href="https://www.conservingbeauty.com/?srsltid=AfmBOooW0taFtLTy3pcCHLVpEQ0tBCeZu7WbMi1ABGRkOLHXYPr24tjS">Conserving Beauty,</a> the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, <a href="https://www.dulese.com.au/">Dulese</a>, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.
By the end of this episode, you'll learn:
<ul>
<li>The costly mistake founders make treating Australia and New Zealand as one market</li>
<li>How to build genuine relationships with influencers and media without a big budget</li>
<li>Why a small, loyal audience always beats chasing reach</li>
</ul>
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Natassia: <a href="https://www.instagram.com/natasssia/">@natasssia</a><a href="https://www.tiktok.com/@natassia__">@natassia__</a> Follow Conserving Beauty: <a href="https://www.instagram.com/conservingbeauty/">@conservingbeauty</a> <a href="https://www.tiktok.com/@conservingbeauty">@conservingbeauty</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/7892d288-be5b-41a7-86eb-b47500417365/transcript